Categories
SEO

On-Page SEO Checklist 2020

As we all know Search Engine Optimization is a crucial part of any Digital Marketing Strategy or is the primary source of traffic for most of the websites today from small to large.

Along with strong backlink profile & Content Marketing, it’s important to optimize your website, E-store or Blog to be search engine friendly.

The below list includes all the factors as per current trends which makes your website Search Engine Friendly and supportive resources to get started.

On-Page Optimization checklist

Meta tags ( Title, Description & Keywords)

The most basic on-page SEO elements which have to be updated on all pages if you have unique keywords or titles or Homepage is sufficient. where the title has to be with 50–60 characters & description of 300 character and keywords not more than 4. (Explain what is your page is about) this also helps you to achieve better organic Click Through Rate based on the Google’s rank brain technology.

Heading Tags ( H1, H2 & H3)

These heading tags give readers an idea of the following content mainly if you have long posts or articles on your blogs and these headings guide google bots to grasp the topics of your post.

Alt tags

Google bots or the spiders can’t view or analyze images, hence we use Alt Tags to make Google understand what the image is about, this helps your image to be found on google image search, which can be beneficial for business in Fashion, Boutiques or E-commerce etc.

Image optimization

80% of the websites load slowly due to large images or other media files you can resize, compress these media files which will, in turn, increase the speed.

Google Website Speed Test
The Avg speed should be around 5 sec and below.

Test Your Website Speed

Broken Links & Underscore Checking

A broken link a.k.a The DEAD link, These links which have left this world a long time ago, jokes apart. The links of a web page which no longer exist due to several reasons.

  • An invalid URL was entered.
  • The destination URL was removed causing 404 error
  • The destination link no longer exists or permanently moved or maybe the user is behind a firewall etc.

You can use these tools to identify the DEAD “Links” and fix them.

External Linking

This is something which was made famous by “Wikipedia” as you can see I have mentioned some tools which are used to identify broken links above, This helps readers with relevant, fast & useful content for a continued experience.

Internal Linking

Internal linking helps users to get more relevant information in a continuous manner, \technically if some of your internal pages have fewer visits or above ranking, you can link these internal pages to popular pages channeling you visitors to less visited pages.

301, 302, 404, 500 Errors

These are different errors used for various functions, like temporary or permanent redirects.
Complete guide on various redirecting errors.

Minimum of 100 words on pages

Have a minimum of 100 to 150 words on all pages, along with relevant keywords & phrases. yoast SEO suggests a minimum of 100 words which makes the page search engine friendly.

Keyword Density Check & Keyword Optimization

Avoid using too many keywords in the content. 1 to 2 keywords per 100 words will be more than enough and that number is ideal.

Tools to check keywords Density,

https://moz.com/community/q/keyword-density-tools
tools.seobook.com/general/keyword-density/
www.seocentro.com/tools/seo/keyword-density.html
http://www.live-keyword-analysis.com/

Keyword Semantics

As mentioned above you can integrate keywords in the content but not many, to make more relevant and reader-friendly use Semantics, find relevant words like synonyms, long tail key phrases instead of direct keywords.

Robots.txt

The robots.txt is a simple text file placed on your website which guides the web crawlers like Googlebot which file to access and which to not.

More about Robots.txt https://varvy.com/robottxt.html

Sitemaps

A sitemap is a list of pages available on your website accessible to web crawlers and users. Which are usually generated as an XML file, all these pages are generally organized in hierarchical orders. This lets the crawlers to analyze the complete website and help users to locate an individual page on the website.

Url Canonicalization

  • http://adlogue.com
  • www.adlogue.com
  • www.adlogue.com/
  • http://www.adlogue.com

All these domains are same, but search engine bots treat them as different properties, hence URL canonicalization helps you to set a URL version as preferred through your web hosting providers, Google Search Console and through 301 redirects. This tells the search bots which domain version is preferred so that traffic will not be affected.

W3C Validation

Let me put it in a simple way instead of using the industry jargons,

W3C stands for World Wide Web Consortium which is a recognized standards organization for all the world wide web. Founded by Tim Berners-Lee run by full-time staff who develop and maintain web standards.
You can validate your website through this tool: http://validator.w3.org.

Technical

Google Analytics

A free analytics tool provided by Google once integrated this tool gives data like Visits, Bounce rate, # of pages viewed, Geography, devices etc. helps in tracking traffic & helps in making marketing strategies.

Google Search Console / Bing Webmaster tool

This tool by Google lets you know if there are any issues with the website in terms of crawl errors, redirected errors etc, which will help you to optimize your website better.

Wake up it’s 2020, Mobile Rendering & Responsive Designs

Google has already announced Mobile First Index, it’s nothing but the mobile version of your website will be the primary point for google bots to analyze and determine rankings.

Check if your website is mobile friendly
Mobile Friendly Website Testing 

Permalink structure

This basically applies to WordPress posts including other content management systems every post you create will have a link some like this.

Example
“adlogue.com/?p=123” instead use custom links or post names to create reader and search friendly URLs.

Schema Implementation  / Structured Data Markup

Here is an explained article on
https://blog.kissmetrics.com/get-started-using-schema/

Site Structure

Site structure plays a crucial role in increased user engagement, websites built with strong flow based on categories, products and sub-products etc. always use bread crumbs which will help users to return back to any desired page on the website.

SSL Certificate

Do you accept payments on your website? If yes this is the first thing you have to implement on your website. After all, security comes first to you and to your customers.

User Experience / Conversions

Accelerated Mobile Pages (AMP)

https://www.ampproject.org

  • Call to Actions (CTA)
  • Facebook Accelerated Pages

https://instantarticles.fb.com/

  • Live Chat
  • Social Media Integrations

Hope you find this article helpful in making your website user & search engine friendly, Kindly do let me know your thoughts in comments.

Leave you comments below!!

 

Categories
SEO

Top 5 SEO Trends for 2020

Voice search

58% of consumers have used voice search to find local business information within the last year. This only proves that voice is here to stay and grow

Over billion voice searches per month in 2018, 2 of 5 adults perform a voice search at least once a day. 20% of mobile searches are with voice

Near Me SEO Strategy

500% + growth in “near me” mobile searches that contain a variant of “can I buy” or “to buy” over the last two years.

Featured Snippet & Rich Text

There may be many snippets, however, the one that really counts is rich snippets. This allows users to see the most relevant information on the search page itself.

User-Experience Optimisation

Do not neglect the power of convenience. If your website does not offer convenience for the user to find data or navigate to what they want they will simply leave your website. So a well executed user experience will ensure great results and go a long way in bringing scores of new visitors to your landing pages

Mobile First Index

The change that has been spoken about for so long is finally here and is already making a huge impact on how businesses are being searched and viewed. It is very important to tailor content for mobile experiences as many businesses claim that more than 65% of their traffic comes from mobile devices. So it is imperative for any business now to think mobile first.

Categories
SEO

7 Hyper Local Blog Tips for Real Estate – Infographic

Neighbourhoods

Write a blog post on each aspect of the neighbourhood

Restaurants

Write about all the local restaurants along with ratings

Retail Stores & Super Markets

Write about small retailers around that are doing an outstanding job

Parks

Give your audience an insight into the local parks and highlight the benefits

Schools & Colleges

List down all schools in the area and segregate them based on  the type of the school, the syllabus they offer and the amenities

Attractions

Those who are not from the city or even from the same area may not be aware of the attractions in the surroundings

Local Service Providers

Help your audience with the local service providers such as daycare centers, cleaning services, electrical accessories outlets etc

Categories
SEO

What is SEO (Search Engine Optimization), Is there any shortcut for it?

Search Engine Optimization (SEO) as defined by experts

“SEO stands for “search engine optimization” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.” 
MOZ

The increase in traffic is achieved through both technical and non technical SEO, under on page optimization the website is optimized to be discoverable, understandable to search engines & useful, relevant and quick accessible to users.

Under off page SEO we focus on creating high quality reference links which boosts the SERP’s and increase organic (non paid) traffic to the website.

It’s all about knowing what your target audience is searching for, the questions they ask, they key phrases they use and the type of content they consume, understanding the target audience intent and developing content which answers these searches.

If your New to SEO make sure you complete this course by MOZ : Beginners Guide to SEO By MOZ https://moz.com/beginners-guide-to-seo 

“Is there a shortcut to SEO?”

No!!!!

Let’s understand the Google first, 

On the verge of making search results more relevant and accurate to users, Google constantly updates the algorithms, 500 to 600 times every year, some of these updates are minor and some are huge which makes SEO professionals go crazy.

Following are some of the major updates so far.

Panda – Early 2011

To solve: Duplicate, Plagiarized or Thin content; user-generated spam; keyword stuffing

Penguin : Mid 2012

To solve: Spammy or irrelevant links; links with over-optimized anchor text

Hummingbird : Q4, 2013

To solve: Keyword stuffing; low-quality content

Pigeon : Mid 2014

To solve: Poor on-and off-page SEO

Mobile Mobile Mobile : Mid, 2015

Hazards: Lack of a mobile version of the page, poor mobile usability, non responsive

RankBrain :Q4, 2015

Hazards: Lack of query-specific relevance 

To solve; shallow content, poor UX

Possum : Q4, 2016

Hazards: Tense competition in your target location

Maccabees Update : Q4 2017

Mobile-First Indexing : Early 2018

Started migrating sites to mobile first index that follow the best practices for mobile-first indexing.

If you notice the above google search algorithm updates, each update was released to provide the most relevant and useful content, if you observe the updates only some elements can be a quick fixes like, improving UI/UX, Fixing duplicate content, keywords optimizations etc.

Let’s list some of the factors which directly affect your Google rankings.

  1. Older Content
  2. Longer Content
  3. Quality & Relevant Backlinks
  4. Unique, Informative & Useful
  5. Social Signals
  6. Meta Tags
  7. Bounce Rates

All these factors are achieved through quality and consistent optimisation, SEO is a long term plan with short term objectives, today various seo tools are available to understand what type of content your target audience seek and consume, this helps us to pinpoint content to increase relevance and quality traffic. for long term benefits always follow Google guidelines, to stay safe from the penalties from google updates.

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