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What is Content Marketing, Defined by Experts

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content Marketing Institute

It means that content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.

Neil Patel

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Forbes

Content marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings and generating audience interest. Businesses use content marketing to nurture leads and enable sales by using site analytics, keyword research and targeted strategy recommendations.

Brafton

Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It can boost factors like brand awareness, sales, reach, interactions, and loyalty.

Hubspot

Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience.

Marketo

Content marketing is the use of that content—any of it—to help meet a marketing goal for your organization

MOZ

Content marketing is a type of marketing that consists of strategically creating, publishing, and promoting content (including blog posts, emails, videos and podcasts). Content marketing is typically used to increase brand awareness and engagement, attract visitors or users, generate sales leads, or drive purchases and revenue.

Backlinko

Content marketing focuses on the creation and distribution of relevant and valuable content, with the purpose of attracting a clearly-defined audience, building a long-term relationship with them and, ultimately, turning them into loyal customers.

Jeff Bullas

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